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Van Cleef & Arpels Ludo Secret Collection

  • Writer: Nicole Airah Masaoy
    Nicole Airah Masaoy
  • Nov 26, 2023
  • 1 min read

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Van Cleef & Arpels, renowned for its timeless creations, introduces the High Jewellery Ludo Secret watch, a breathtaking evolution of the iconic Ludo bracelet that debuted in 1934. This new masterpiece seamlessly blends purity and refinement, capturing the essence of Van Cleef & Arpels' legacy.

Drawing inspiration from the original Ludo bracelet, the Ludo Secret watch features a flexible mesh reminiscent of a belt, adorned with a buckle set with precious stones. The guilloché yellow gold aesthetic, unveiled this year, pays homage to a century-old technique mastered by the Maison, creating a captivating interplay of light that evolves throughout the day.


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In its rose gold variations, the watch boasts settings of pink sapphires or diamonds, skillfully arranged to radiate from the center. The supple brick-link mesh is meticulously crafted by hand, ensuring optimal articulation and flexibility. True to the tradition of Van Cleef & Arpels' secret watches, simultaneous pressure on the gem-set motifs unveils a guilloché white mother-of-pearl dial, adding an element of mystery and sophistication.

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As the Ludo bracelet marks its 89th anniversary, the transition to the High Jewellery Ludo Secret watch showcases the Maison's commitment to innovation and timeless elegance. This ultra-modern design not only tells the time but also serves as a dazzling accessory, exalting the wrist like a finely woven fabric.

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